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Group T Design | Award-Winning Graphic Design Firm Located in Washington, DC specializing in logos and branding
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Recent Work: US Cellular Design Thinking mission guides for teachers and students

Teaming up with STEMconnector and US Cellular

The US Cellular Design Thinking Mission is to use mobile technologies (hardware, software, networks) to help create a better storm sanctuary: a temporary space where families can come together, connect, engage and be safe during, and immediately after, a natural disaster.

STEMconnector is a professional services firm committed to increasing the number of STEM-ready workers in the global talent pool.

STEMconnector US Cellular student workbook design
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STEMconnector US Cellular student workbook design
Tuesday 11.06.18
Posted by Tom Klinedinst
 

Recent Work: Little Beast Neighborhood Cafe & Bistro

little-beast.png

GTD recently partnered with the Gordon Food Group to help it bring a family style neighborhood cafe & bistro to Washington DC.

Read more

Sunday 09.30.18
Posted by Tom Klinedinst
 

NEW CLIENT: FHI 360

GTD is excited to be working with international nonprofit organization FHI 360

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. FHI 360 serves more than 60 countries and all U.S. states and territories.

Find out about FHI 360’s work at fhi360.org

Wednesday 08.08.18
Posted by Tom Klinedinst
 

Recent Work: Food Rescuers: STEM Innovations to Reduce Food Waste Design Challenge Workbooks

STEM Connector

The National Day of Design Mission, Food Rescuers: STEM Innovations to Reduce Food Waste, provides an opportunity for students in grades K-12 to acquire deep understanding about a challenge that impacts their daily lives and their communities while using interdisciplinary skills in various sciences, English, technology, and the fundamentals of engineering to design a new invention that will reduce food waste in their school’s cafeteria.

The innovative design challenge encourages real-world critical thinking, communication, teamwork, and overall Science, Technology, Engineering, and Math (STEM) skills while connecting students to a larger national movement – thousands of students across the country participated in 2017’s inaugural National Day of Design, and this year, over 20,000 students are anticipated to complete the Mission.

STEM Connector
Wednesday 08.08.18
Posted by Tom Klinedinst
 

Recent Work: Carlyle Council

Carlyle Council new logo design

GTD recently designed a new identity for the Carlyle Council

Carlyle Council is an organization representing the Carlyle community. The Carlyle Council oversees the open spaces, parks and community amenities in Carlyle. The Carlyle Council serves as the business and community development organization for Carlyle and advocates on behalf of Carlyle stakeholders on matters impacting the community.

Carlyle is a unique mixed-use community in Alexandria, accommodating a dense assortment of uses including high-rise residential complexes, large floor-plate office buildings, a luxury hotel, and retail establishments. Just west of Old Town, the neighborhood includes a variety of natural and urban open spaces and parks, a balance of jobs and residents, and a retail/entertainment center, serving both a local and regional market. Carlyle is now considered a new city within a city, with distinctive architecture, and a mix of businesses, residences, and retail.

Carlyle Council rebranding
Wednesday 06.27.18
Posted by Tom Klinedinst
 

A New Declaration

We were thrilled to work with PRG Hospitality again to bring a second Declaration Restaurant to Nationals Park.

Restaurant logo design in Washington DC
Restaurant logo design in Washington DC
Friday 04.27.18
Posted by Tom Klinedinst
 

Democratizing Branding with the Pussyhat

SVA Masters in Branding Chair Debbie Millman declares the pink pussyhat, the icon of the Women’s March in January 2017, as Brand of the Year. 

We are now at a tipping point in the way brands are being created. Branding has finally become democratized, and the results are not about the commercial. In that spirit, the SVA Masters in Branding program has chosen the First Annual Brand of the Year: the Pink Pussyhat. Conceived by Krista Suh and Jayna Zweiman, a screenwriter and architect from Los Angeles, CA, with the pattern designed by Kat Coyle, owner of The Little Knittery knitting shop, the hat was created to be worn at the Women’s March in Washington, DC, the day after the Presidential inauguration. The brand launched in November 2016, the name of it an intentional response to President Trump’s recorded comments about his ability to “grab (women) by the pussy.” Over 10 million women wore handmade pink pussy hats at or in support of Women’s March’s worldwide on January 21, 2017.

VISIT LINK

Thursday 11.16.17
Posted by Tom Klinedinst
 

Gentleman of Letters

This 16-minute film about sign painters in Dublin is amazing. It’s great to see people carrying on this tradition into modern times.

Friday 11.10.17
Posted by Tom Klinedinst
 

Tips to staying on brand

1. Keep your guidelines accessible.

Have a hard copy on display at each team members desk. Have them put it in a designated place that protects it from being buried under papers, making it convenient to reference. Keep a digital version in a shared folder as well.

2. Highlight, earmark, write notes in the margins—go crazy!

This document is a tool to be used regularly. Refer to it often. Your brand guidelines are the first place you look when you’re questioning a layout, messaging strategy or visual. Use it to gather consensus among team members and move things forward.

3. The Brand Police.

Appoint one person to be responsible for knowing the content backwards and forwards—to own it. Give this person the authority to enforce the guidelines. To be the final sign-off and quality control “Brand Guidelines Police.” It’s key to have one person who knows it best.

4. When it’s time to fix.

Brand guidelines that work well are easy to follow. If it’s difficult to uphold them across your marketing materials, it’s time to think about a revision. The guidelines may be too constricting for your current needs, or lack clarity. In some cases, the introduction of a new product line or audience will trigger an update.

 

 

 

Thursday 11.09.17
Posted by Tom Klinedinst
 

Our favorite Sketch book

Group T design's favorite sketch book

Leuchtturm1917 Slim Master A4 Notebook Plain/Blank

Wednesday 11.08.17
Posted by Tom Klinedinst
 

Declaration Restaurant

declaration.png

Our client Declaration is opening a second location in Navy Yard.

tags: logo design
Friday 09.29.17
Posted by Tom Klinedinst
 

Recent Work: Domesticall360

GTD recently designed a new identity for Domesticall360

Domesticall360 is a Northern Virginia based home care service that provides complete home services inside and out. Nothing is too small or too big.

Domesticall360 logo design
Domesticall360 van and uniform design
Thursday 03.16.17
Posted by Tom Klinedinst
 

Art Marks

group t design featured in counter print art marks

Proud to be featured in the newest release from Counter-Print ‘Art marks’!

Art Marks is a compendium of logos from galleries, photographers, artists, museums, educational institutions, theatres, musicians, architects and designers from all over the world.

Thursday 12.22.16
Posted by Tom Klinedinst
 

Declaration!

declaration restaurant dc logo design
Restaurant identity for Declaration in Washington DC

New work: Restaurant Branding

Longtime client Presidential Restaurant Group opens new Restaurant DECLARATION in Shaw. Washingtonian

Wednesday 02.10.16
Posted by Tom Klinedinst
 

Wrap it in Chocolate

chocolate scented wrapping paper designed by group t design
chocolate scented wrapping paper designed by group t design

Our Annual Holiday Wrapping Paper for Friends and Customers is here.


It's Chocolate-Scented!

Monday 11.30.15
Posted by Tom Klinedinst
 

Counter-Print 'Alphabet Logo'

Group T design publish in Alphabet logo book from Counter Print
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Honored to be part of the latest book from
Counter-Print 'Alphabet Logo'.

Alphabet Logo is a compendium of logos designed from letters of the alphabet. The book contains over 500 logos from some of the world's leading design companies.

Wednesday 06.24.15
Posted by Tom Klinedinst
 

Real Raw Photo Shoot

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Great time working on the Real Raw photo shoot with Tony!

Thursday 03.19.15
Posted by Tom Klinedinst
 

Counter-Print 'Human Logo

Human Logo from Counter Print

Honored to be part of the latest book from Counter-Print 'Human Logo: Trademarks & Symbols'. This title explores the theme of people-based logos and is categorized in sections such as bodies, hands, hearts, eyes and faces. The book contains over 300 logos from some of the world’s leading design companies.

Thursday 11.20.14
Posted by Tom Klinedinst
 

Whole Foods Market and The Miracle Foundation


Group T Design has partnered with The Miracle Foundation and Whole Foods Market to create original and eco-friendly wrapping papers showcasing imaginative drawings by orphans in India. This pioneering, creative collaboration will deepen the meaning of giving – and giving back – this holiday season. Whole Foods will donate 20% of the paper’s sales to The Miracle Foundation, an organization that empowers orphans to reach their full potential by providing them with improved education, emotional support, health care, and life skills. The orphans’ lively doodles of snowmen, snowflakes, dinosaurs, teddy bears, and other playful characters are brought to life by vivid red and green vegetable dyes. The Foundation’s slogan, “Because every child deserves to feel safe, nurtured and loved,” is also worked into the dynamic designs. “These children were thrilled to be part of the creative process,” said Tom Klindedist, Owner and Founder of Group T Design. “By immortalizing their drawings on our wrapping paper, we hope to spread awareness not only of the great work The Miracle Foundation is doing, but also the universal and enduring nature of the holiday spirit.” Manufactured in York, PA, by The Caskey Group, the designs are printed on 60# Matte paper made from 10% post-consumer waste that is Lacey Act-compliant. In fact, 100% of the electricity used to produce the paper is generated from Green-E certified renewable energy. The rich vegetable dyes are made with a high percentage of naturally replenishing vegetable oils, including soybean, linseed, canola, and rapeseed. The wrapping paper will be sold in packs of 12 sheets for $9.95 at Whole Foods Markets across the country. $2 from each purchase will support the Miracle Foundation in improving the way Indian orphanages are run and help the children who live in them become self-sufficient members of the global community.

Thursday 10.17.13
Posted by Tom Klinedinst
 

GROUP T DESIGN
Award-Winning Graphic Design Firm in Washington DC
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