SVA Masters in Branding Chair Debbie Millman declares the pink pussyhat, the icon of the Women’s March in January 2017, as Brand of the Year.
We are now at a tipping point in the way brands are being created. Branding has finally become democratized, and the results are not about the commercial. In that spirit, the SVA Masters in Branding program has chosen the First Annual Brand of the Year: the Pink Pussyhat. Conceived by Krista Suh and Jayna Zweiman, a screenwriter and architect from Los Angeles, CA, with the pattern designed by Kat Coyle, owner of The Little Knittery knitting shop, the hat was created to be worn at the Women’s March in Washington, DC, the day after the Presidential inauguration. The brand launched in November 2016, the name of it an intentional response to President Trump’s recorded comments about his ability to “grab (women) by the pussy.” Over 10 million women wore handmade pink pussy hats at or in support of Women’s March’s worldwide on January 21, 2017.