PROCESS

Whatever the project, the process is always the same: first, understand the objectives completely; second, meet them expeditiously.

The GTD process begins with start-up meetings where project details, goals and ideas are discussed. From that point, we develop a creative brief that outlines objectives, target markets, creative direction and other information pertinent to the start-up of the project. Whether we’re tasked with creating a single direct mail campaign or an integrated marketing effort, the process we follow remains focused on the brand and its successful development.

Toward that end, GTD relies on a talented team of writers and graphic designers. Working together, we create verbal and visual elements that establish singular positions for our clients in the marketplace. By working in a unified way, we ensure that communication of the image – and its message – are essentially and effectively intertwined.